Soul Coastal is inspired by the easygoing charm of the Lowcountry—where the tide sets the pace, and life flows as naturally as the river. The Lowcountry is more than just a place—it’s a way of life. From the ever-changing tides to the moss-draped oaks, this region invites you to slow down, breathe deep, and embrace the rhythm of the coast. Soul Coastal was created to capture that feeling—the quiet mornings on the water, the salty breeze at sunset, and the effortless charm that makes this place so special.

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For co-founder Kristin Ling, the May River is more than a backdrop—it’s a way of life. Whether paddleboarding at sunrise or enjoying quiet mornings on the water, she draws inspiration from Bluffton’s laid-back rhythm. She and her husband, Kenny, spend their days embracing the simple joys of coastal living with their dogs and making time for their grown children whenever they can. These moments—both quiet and lively—shape the essence of Soul Coastal, bringing a sense of warmth, connection, and Lowcountry charm to everything we create.

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Co-founder Paul Arvantides finds his peace on the open water, boating with his wife, Cathy, and their dog, and making the most of time with their grown sons. His love for the coast, family, and quality craftsmanship is at the heart of Soul Coastal, influencing every piece we create.

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Soul Coastal isn’t just about products—it’s about a lifestyle. It’s about slowing down, soaking in the beauty around you, and embracing the spirit of the Lowcountry. Whether you're out on the water, relaxing by the shore, or simply dreaming of coastal escapes, we invite you to bring a little bit of that feeling into your everyday life with Soul Coastal.